Unlock Your Full Potential with The Athlete Mindset Coach.
About Coach Jeff
At The Athlete Mindset Coach, Jeff Brandes, CSCS, specializes in empowering athletes to master their mental game. With years of experience and a passion for helping athletes unlock their full potential, Coach Jeff has developed The Power Of Mental Reps Training Program—a unique approach to building focus, confidence, and resilience.
This program equips athletes with powerful tools like visualization, guided meditation, affirmations, and personal journaling, creating a daily mindset routine that drives breakthroughs and peak performance. By training the mind as intentionally as the body, athletes can overcome mental barriers and take their game to the next level.
Transform Your Game with Proven Services
Choose the service that works best for your needs.

One-on-One Mindset Coaching
Personalized sessions designed to address your specific challenges and goals.

Team Trainings / Speaking Events
Engaging group sessions to build team focus, resilience, and communication.

Zoom Coaching
Flexible, online coaching sessions to help athletes anywhere in the world.
Why Athletes Trust Coach Jeff
Building Confidence, Resilience, and Focus for Peak Performance.
Customized Training
No two athletes are the same. Coach Jeff tailors each program to fit your unique needs and help you achieve your personal best.
Expert Guidance
With over a 35 years of experience in sports performance and 20+ as a Certified Strength and Conditioning Specialist (CSCS), Coach Jeff brings a proven approach to mindset coaching.
Proven Results
Athletes at all levels have seen measurable improvements in focus, confidence, and resilience with Coach Jeff’s programs.
Sharpen Your Mindset with Expert Insights
Explore tips and strategies to elevate your mental game.

Positive Self-Talk
Thoughts carry a powerful vibration. Their own unique aura. Their own special energy. Negative focus lowers your vibration. Positive focus raises your vibration. When you raise your vibration you align yourself with a higher energy frequency! As a result, allowing you to experience more of the same…more positive experiences, positive

Confidence & Belief
CONFIDENCE & BELIEF come from Taking Action. Do the Work – (Reps) Do it Correctly – (Quality Reps) Put in the Time – (Consistent Effort) Practice & Preparation are the KEYS to Confidence! Be Committed. Stay Disciplined. You will be tested… There will be doubters. There will be haters. There

Vision of Self
What’s your Vision of Self? How do you view your potential? How good do you want to be? How bad do you want it? Your Vision of Self… The Foundation of Your Success The Heart & Mind of Your Success High Vision Strong Vision Positive Vision Powerful Vision High Energy

How Mindset Coaching Can Transform Your Athletic Performance
Introduction What if I told you that training your mind could be just as important as training your body? Mindset coaching is becoming a game-changer for athletes at all levels, helping them build confidence, focus, and resilience. In this blog, we’ll explore what mindset coaching is, how it works, and

5 Mental Skills Every Athlete Needs to Master for Peak Performance
Introduction Physical training is just one part of becoming a top-performing athlete. The other half? Mental skills. If you want to play at your best and stay ahead of the competition, mastering these five mental skills is essential. 1. Focus Staying present in the moment can make or break your

Why Mental Toughness Is the Key to Unlocking Your Athletic Potential
Introduction When it comes to succeeding in sports, physical skills alone won’t take you to the top. The real game-changer? Mental toughness. Whether you’re competing on the court, the field, or in the rink, your mindset can determine whether you rise to the occasion—or crack under pressure. In this blog,
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Ready to Take Your Game to the Next Level?
Book your first session or join a program today!